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Content marketing continues to be one of the best mediums to engage with a potential lead for many reasons. Traditional advertising does not communicate with a specific audience, whereas content marketing can directly target and lead nurture customers who are interested in your company.
Content marketing continues to be one of the best mediums to engage with a potential lead for many reasons. Traditional advertising does not communicate with a specific audience, whereas content marketing can directly target and lead nurture customers who are interested in your company.
Marketing automation helps to better understand a customer’s thinking process during their customer journey. Your customers may come from a
In a world filled with different brands and a variety of options, people rarely become buyers right away. Potential customers
If your company’s current social strategy doesn’t include influencer marketing because you’re overwhelmed by the commitment, or because it hasn’t
As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of
In 2020, we saw a huge shift in email marketing trends that has now set the tone for user expectations
Want to know the first step to a successful email? Getting it delivered to your subscribers’ inbox. It seems easy
‘Tis the season to amp up your marketing game and prepare for a surge of sales. The National Retail Federation
Facebook was founded in 2004, Twitter 2006, and Instagram 2010. The “Big 3” have been around for over a decade
Major 2020 events such as a worldwide pandemic and Black Lives Matter movement are influencing how marketers position their brand
Economists have been predicting a recession to happen soon, but no one expected it to be brought by way of
Achieve a high ROI Most marketers focus their budget on outbound marketing activities but there is no guarantee all your
Marketing automation is our forte, and one major feature to email software is drip campaigns. We’ve compiled five tips for
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