Top 4 Email Marketing Tips from SharpSpring’s Q&A with REAS Founder Sheena Graham

REAS Marketing founder Sheena Graham has been an inspiration for marketing automation strategists around the nation. In 2011, she started the Oracle Eloqua Southern California Facebook group and since then has learned and used nearly every marketing automation platform software available. In 2010, Sheena began pursuing her dream career of working as a marketing strategist […]

4 Email Marketing Tips to Survive a Recession

Economists have been predicting a recession to happen soon, but no one expected it to be brought by way of a worldwide pandemic. With unemployment rates at an all-time high and stocks suffering, businesses have to acclimate to the changes fast to prevent bankruptcy. Many companies are getting creative and adapting to the peculiar recession […]

Why is Email Marketing a Good Investment?

Achieve a high ROI Most marketers focus their budget on outbound marketing activities but there is no guarantee all your viewers will see every ad or post. A Facebook post may only reach 2% of your followers, meaning your most dedicated fans can miss an announcement or opportunity to engage. Social media might allow you […]

A Guide to Drip Campaigns: 5 Tips for Making Successful Nurture Emails

Marketing automation is our forte, and one major feature to email software is drip campaigns. We’ve compiled five tips for making the most out of this crucial email tactic. Drip emails take the stress off the marketing team because they have a pre-designed template for specific lead generation efforts. And for similar reasons, it’s less […]