How to Use Content Marketing for Effective B2B Selling

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Content marketing continues to be one of the best mediums to engage with a potential lead for many reasons. Traditional advertising does not communicate with a specific audience, whereas content marketing can directly target and lead nurture customers who are interested in your company.

How to Use Marketing Automation to Benefit Your Customer Journey

Marketing automation helps to better understand a customer’s thinking process during their customer journey. Your customers may come from a similar niche or audience, but that doesn’t mean they all think or act alike. Every website or social media visitor has a unique budget, demographic, and intent. Marketing automation makes it easier to recognize these […]

The 2021 Guide to Influencer Marketing Success

If your company’s current social strategy doesn’t include influencer marketing because you’re overwhelmed by the commitment, or because it hasn’t worked in the past, then this is the guide for you. Influencer marketing doesn’t make millions overnight, but with the right patience and research, you can see huge strides in your social media engagement. A […]

Understanding Why GDPR Email Compliance Rules Affect Your Business

As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of GDPR (General Data Protection Regulation) rules is to protect citizen data by having companies adhere to certain digital protocols. Even though GDPR compliance has global importance, only about 36% of business leaders know about GDPR. […]

5 Email Trends That Will Drive Success in 2021

In 2020, we saw a huge shift in email marketing trends that has now set the tone for user expectations in the new year. Between increasing educational emails and e-commerce offerings, businesses have been busier than ever with their email marketing strategies and platforms. Even with the rise of social media, tried-and-true email marketing continues […]