Understanding Why GDPR Email Compliance Rules Affect Your Business

As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of GDPR (General Data Protection Regulation) rules is to protect citizen data by having companies adhere to certain digital protocols. Even though GDPR compliance has global importance, only about 36% of business leaders know about GDPR. […]

5 Email Trends That Will Drive Success in 2021

In 2020, we saw a huge shift in email marketing trends that has now set the tone for user expectations in the new year. Between increasing educational emails and e-commerce offerings, businesses have been busier than ever with their email marketing strategies and platforms. Even with the rise of social media, tried-and-true email marketing continues […]

Let’s Talk About Your Delivery…Your Email Delivery

Want to know the first step to a successful email? Getting it delivered to your subscribers’ inbox. It seems easy enough, but there are multiple factors that can stop this from happening, such as: Spam complaints Bounce rates (hard and soft) Sender reputation/domain reputation Getting blacklisted If your subscribers don’t receive your emails, then you’ve […]