email

Understanding Why GDPR Email Compliance Rules Affect Your Business

As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of GDPR (General Data Protection Regulation) rules is to protect citizen data by having companies adhere to certain digital protocols. Even though GDPR compliance has global importance, only about 36% of business leaders know about GDPR. …

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Let’s Talk About Your Delivery…Your Email Delivery

Want to know the first step to a successful email? Getting it delivered to your subscribers’ inbox. It seems easy enough, but there are multiple factors that can stop this from happening, such as: Spam complaints Bounce rates (hard and soft) Sender reputation/domain reputation Getting blacklisted If your subscribers don’t receive your emails, then you’ve …

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