Email was the first way we started communicating on the Internet, and it remains just as important today. Now with an increase in social media engagement, email marketing is still vital to retain this audience on a more personable level. Audiences more than ever before, use emails to keep in touch with brands and be the first to hear about deals or news. This is a great way to get content out to your consumers and start growing your business. Let’s get started!
Gain an Audience
Before you start sending emails, you need to get a list of subscribers. You can do this by asking consumers to sign up for a newsletter on a landing page or offer a freebie for subscribing via social media. There are numerous ways to start campaigning for email signups, but just remember to create a strong “call to action” that your particular audience will gravitate toward.
Communicate Clearly
Once you have an audience via email, remember you’re a guest to the subscriber’s inbox. Although these are emails about your company, you need to craft them in a way that keeps the customer engaged; otherwise they will quickly lose interest if they see no return for their time. Make sure to be upfront about what your emails will be providing. This is where creative copywriting comes into play. You need to openly state your goals for the email campaigns, otherwise your audience will be left with too many questions and less of a reason to subscribe.
Follow Up
Your subscribers will expect you to deliver whatever it is you offered them for subscribing. If you clearly stated you’re going to send daily emails, then send an email everyday. If you said subscribers would receive exclusive offers, start including new deals only listed on your marketing automation campaigns. Make sure to include your upcoming plans too so your audience feels like they’re apart of a new community in which they have more to look forward to in the future.
Think Like Your Audience
Whenever you come up with a new idea you want to pitch to your audience, make sure you know it’s something they would want. If you promised subscribers you wouldn’t send any “blind offers” then pitching a random deal might put you in their spam box. When your business starts to grow and you want to add more email campaigns always put your current audience first. If a new set of emails is going to vary from their current subscriber list, you can always consider making a new one and informing them of your update. Or if you want to start listing more offers than previously, create a “VIP” list and notify them of the opportunity to join. Whatever it may be, always ask permission before you risk losing your current supporters.Email marketing is a great way to further grow a relationship with your audience. When you start creating email lists for the first time, make your goals clear and concise to followers, and don’t abuse these promises with unrelated emails. See this as a great opportunity to express new ideas, get creative, and engage your audience on a new platform!
