Glimpse Eloqua’s Newest 19A Release Updates
For many years I’ve been a huge supporter of Eloqua’s dynamic marketing platform. The marketing automation system typically comes out with three to four updates a year. To start 2019 on a good note, Oracle is making long awaited changes requested by Eloquans. Here is a quick overview of the 19A release features. NEW Responsive […]
4 Reasons Why We Love Justuno
From startups to major corporations, over 50,000 businesses are using Justuno to increase conversion rates, capture new leads, and improve e-commerce sales. The platform helps visitors stay on your website by creating enticing popups customizable by the user. Along with other features like A/B testing, geo-targeting, and analytics, and integration with MailChimp, Hubspot, and other […]
Marketing Automation – An Effective Tool For Your Sales Team
The purpose of marketing automation software is to better understand what customers are doing online, what they want, and how interested they are depending on their responses, open rates, and web interactions. Essentially, marketing automation is a form of sales, yet typically only the marketing department leverages these platforms. If the sales team for your […]
4 Tips for Getting Personal with SMS Marketing
Implementing mobile-friendly features in your marketing strategy is no longer an option, it’s a requirement. The majority of your audience will be viewing your emails and website via their smartphone. Whether on-the-go or between breaks in the office, most of the time your contacts will be scrolling through their handheld device to view your company’s […]
The Pros and Cons of the Adobe Marketo Acquisition
In September, Adobe acquired Marketo for a whopping $4.75 billion. Marketo is an account-based marketing automation business with 500 partners and 65,000 members. The merger will benefit both companies in areas where they show signs of weakness, but will it also hinder other growth capabilities? Between Adobe Marketing Cloud’s analytics and personalization features and Marketo’s […]
