Multi-channel Marketing

What Can We Learn from Email Database Leaks?

In early March of this year, a MongoDB database consisting of over 800 million email addresses was found unprotected and publicly accessible. Once the owner Verifications.io discovered the leak, the database was taken offline within the same day. The database contained more than just email addresses. Private information such as date of births, IP addresses, …

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4 Tips for Getting Personal with SMS Marketing

Implementing mobile-friendly features in your marketing strategy is no longer an option, it’s a requirement. The majority of your audience will be viewing your emails and website via their smartphone. Whether on-the-go or between breaks in the office, most of the time your contacts will be scrolling through their handheld device to view your company’s …

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