You’re most likely aware of the benefits of email marketing but what about chatbots? Chatbots have also made a huge impression on the digital landscape due to their influence on capturing leads and answering customer inquiries. Over 50% of Millennials and Gen Xers use chatbots when they visit websites. Of those 50% of customers, these individuals are three times more likely to buy after a successful chatbot interaction. In fact, live chat can increase conversion rates by 20%! This is a much higher statistic than the average promotional email.

Making the Most of Your Marketing Strategy During the Holiday Season
‘Tis the season to amp up your marketing game and prepare for