How to Use Marketing Automation to Benefit Your Customer Journey

Marketing automation helps to better understand a customer’s thinking process during their customer journey. Your customers may come from a similar niche or audience, but that doesn’t mean they all think or act alike. Every website or social media visitor has a unique budget, demographic, and intent. Marketing automation makes it easier to recognize these […]

The 2021 Guide to Influencer Marketing Success

If your company’s current social strategy doesn’t include influencer marketing because you’re overwhelmed by the commitment, or because it hasn’t worked in the past, then this is the guide for you. Influencer marketing doesn’t make millions overnight, but with the right patience and research, you can see huge strides in your social media engagement. A […]