Achieve a high ROI
Most marketers focus their budget on outbound marketing activities but there is no guarantee all your viewers will see every ad or post. A Facebook post may only reach 2% of your followers, meaning your most dedicated fans can miss an announcement or opportunity to engage.
Social media might allow you to reach a wider audience, but email marketing is a valuable investment for every business. It provides one of the highest returns among marketing channels. With every dollar, you spend on marketing automation, you can gain over $40 back. But surprisingly, 82% of marketers spend less than 20% of their marketing budget on email marketing.
When a customer subscribes to your email list, they want to see new content in their inbox. They’re expecting frequent emails and are more likely to read each one since they intentionally signed up.
Even if you devoted 15% of your total marketing budget to email marketing, the results would surprise you.
Is email marketing useful for a small business?
Maybe you’re still hesitant because your business is small and even the slightest investment can be an added stressor to your startup. Below are more pointers for why marketing automation is advantageous for small businesses too:
– Reas Marketing offers a 30-day Sharpspring trial is completely free!
– Over half of digital consumers prefer receiving promotions via email
– Personalize your content per email and easily track cold, warm, and hot leads
– Emailing is one of the most popular smartphone apps
– Marketing automation platforms are affordable for users with a smaller budget
How do you get started?
This is the biggest dilemma most marketers have. Odds are you’re already busy enough and don’t want to dedicate hours of research and learning to figure out how to use marketing automation platforms. That 15% of your budget is now increasing because you’re spending a significant amount of time doing R&D.
At this rate, you can do one of two things. You can hire a new team member who is completely dedicated to growing and implementing your marketing automation strategies. Or you can hire an agency to do the work for you.
The benefits of hiring an email marketing agency
Hiring a professional email marketer will save you time and money. Recruiting a new employee on your team to do your email marketing is expensive. Hiring an agency can cost less than a thousand dollars a month. Here is a list of reasons why using an agency is more cost-effective:
– Expertise in marketing automation platforms and technologies
– Avoid losing time trying to learn a new software
– Get campaigns completed with the best practices and design tools
– Track campaigns accurately using proven strategies to increase growth
If you hire an agency, you know this isn’t their first rodeo. They’ve seen the ins and outs of successful campaigns. From design to copywriting, they will fully execute your email visions and get you the best possible ROI. You’ll be able to breathe a sigh of relief when you know your emails are in the right hands.
Choosing Reas Marketing
Reas Marketing is a full-service email marketing agency. We will create your email campaigns, schedule automated messages, and analyze the results. Your team is in complete control during every step of the process and can change or edit any content.
If you’re still on the fence, sign up for our free 30-day trial of Sharpspring. There are absolutely no obligations or commitments. We want you to view us as an extension of your team, and we’re always here to offer guidance and best practices throughout the journey. Contact us today to learn more!
