How AI Is Affecting Marketing Automation
AI marketing automation utilizes artificial intelligence to streamline and optimize marketing processes, enhancing efficiency and effectiveness. There’s a slim chance you aren’t at least curious if artificial intelligence can help you meet your marketing goals, even if you aren’t currently using it or don’t fully understand it. And you’re certainly familiar with marketing automation to […]
#RevenueRockstars – Learn Marketing Automation Secrets with Sheena Graham and Marnie Ochs-Raleigh
SharpSpring’s Revenue Rockstars webinar series is coming up, and Sheena Graham, the founder of Reas Marketing, will be speaking on a panel with Marnie Ochs-Raleigh, about the advancements in marketing automation. The webinar is hosted and sponsored by SharpSpring, and registration is free. Topic: In the Winds of Change, Marketers Rise: How Rockstars Roll with […]
Top 4 Email Marketing Tips from SharpSpring’s Q&A with REAS Founder Sheena Graham
REAS Marketing founder Sheena Graham has been an inspiration for marketing automation strategists around the nation. In 2011, she started the Oracle Eloqua Southern California Facebook group and since then has learned and used nearly every marketing automation platform software available. In 2010, Sheena began pursuing her dream career of working as a marketing strategist […]
How to Use Content Marketing for Effective B2B Selling
Content marketing continues to be one of the best mediums to engage with a potential lead for many reasons. Traditional advertising does not communicate with a specific audience, whereas content marketing can directly target and lead nurture customers who are interested in your company.
How to Use Marketing Automation to Benefit Your Customer Journey
Marketing automation helps to better understand a customer’s thinking process during their customer journey. Your customers may come from a similar niche or audience, but that doesn’t mean they all think or act alike. Every website or social media visitor has a unique budget, demographic, and intent. Marketing automation makes it easier to recognize these […]
