Email Marketing

The 2021 Guide to Influencer Marketing Success

If your company’s current social strategy doesn’t include influencer marketing because you’re overwhelmed by the commitment, or because it hasn’t worked in the past, then this is the guide for you. Influencer marketing doesn’t make millions overnight, but with the right patience and research, you can see huge strides in your social media engagement. A …

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Understanding Why GDPR Email Compliance Rules Affect Your Business

As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of GDPR (General Data Protection Regulation) rules is to protect citizen data by having companies adhere to certain digital protocols. Even though GDPR compliance has global importance, only about 36% of business leaders know about GDPR. …

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Let’s Talk About Your Delivery…Your Email Delivery

Want to know the first step to a successful email? Getting it delivered to your subscribers’ inbox. It seems easy enough, but there are multiple factors that can stop this from happening, such as: Spam complaints Bounce rates (hard and soft) Sender reputation/domain reputation Getting blacklisted If your subscribers don’t receive your emails, then you’ve …

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Making the Most of Your Marketing Strategy During the Holiday Season

‘Tis the season to amp up your marketing game and prepare for a surge of sales. The National Retail Federation says the holidays account for 20% of annual sales. Cyber Monday alone made a record-breaking $9.4 billion in sales in 2019 – a huge jump compared to the $2 billion day in 2017. More consumers …

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