Convert Visitors to Leads with Remarketing
In a world filled with different brands and a variety of options, people rarely become buyers right away. Potential customers like to do their research before committing to a specific product. In fact, according to Marketo, 96% of website visitors are not ready to buy yet. In order to turn your site visitors into customers, […]
The 2021 Guide to Influencer Marketing Success
If your company’s current social strategy doesn’t include influencer marketing because you’re overwhelmed by the commitment, or because it hasn’t worked in the past, then this is the guide for you. Influencer marketing doesn’t make millions overnight, but with the right patience and research, you can see huge strides in your social media engagement. A […]
Understanding Why GDPR Email Compliance Rules Affect Your Business
As cloud sharing and data breaches become widespread, people are more vulnerable to having personal information exposed. The goal of GDPR (General Data Protection Regulation) rules is to protect citizen data by having companies adhere to certain digital protocols. Even though GDPR compliance has global importance, only about 36% of business leaders know about GDPR. […]
5 Email Trends That Will Drive Success in 2021
In 2020, we saw a huge shift in email marketing trends that has now set the tone for user expectations in the new year. Between increasing educational emails and e-commerce offerings, businesses have been busier than ever with their email marketing strategies and platforms. Even with the rise of social media, tried-and-true email marketing continues […]
Let’s Talk About Your Delivery…Your Email Delivery
Want to know the first step to a successful email? Getting it delivered to your subscribers’ inbox. It seems easy enough, but there are multiple factors that can stop this from happening, such as: Spam complaints Bounce rates (hard and soft) Sender reputation/domain reputation Getting blacklisted If your subscribers don’t receive your emails, then you’ve […]
