Making the Most of Your Marketing Strategy During the Holiday Season
‘Tis the season to amp up your marketing game and prepare for a surge of sales. The National Retail Federation says the holidays account for 20% of annual sales. Cyber Monday alone made a record-breaking $9.4 billion in sales in 2019 – a huge jump compared to the $2 billion day in 2017. More consumers […]
3 Reasons Why Marketing Automation Tools are still Growing
Facebook was founded in 2004, Twitter 2006, and Instagram 2010. The “Big 3” have been around for over a decade and yet email usage has been higher than ever. Once social media became prevalent in marketing repertoire, a lot of marketing automation specialists were worried consumers were going to lose interest in emails. But email […]
Top 4 Email Marketing Best Practices for 2020
Major 2020 events such as a worldwide pandemic and Black Lives Matter movement are influencing how marketers position their brand publically. We all know user-generated content and mobile optimization are essential features for modern email marketing. But there have been a lot of social changes in 2020 that are just as important to consider when […]
4 Email Marketing Tips to Survive a Recession
Economists have been predicting a recession to happen soon, but no one expected it to be brought by way of a worldwide pandemic. With unemployment rates at an all-time high and stocks suffering, businesses have to acclimate to the changes fast to prevent bankruptcy. Many companies are getting creative and adapting to the peculiar recession […]
Why is Email Marketing a Good Investment?
Achieve a high ROI Most marketers focus their budget on outbound marketing activities but there is no guarantee all your viewers will see every ad or post. A Facebook post may only reach 2% of your followers, meaning your most dedicated fans can miss an announcement or opportunity to engage. Social media might allow you […]