Will Chatbots Make Or Break Your Email Marketing Strategy?

You’re most likely aware of the benefits of email marketing but what about chatbots? Chatbots have also made a huge impression on the digital landscape due to their influence on capturing leads and answering customer inquiries. Over 50% of Millennials and Gen Xers use chatbots when they visit websites. Of those 50% of customers, these […]

What Can We Learn from Email Database Leaks?

In early March of this year, a MongoDB database consisting of over 800 million email addresses was found unprotected and publicly accessible. Once the owner Verifications.io discovered the leak, the database was taken offline within the same day. The database contained more than just email addresses. Private information such as date of births, IP addresses, […]

Marketing Automation – An Effective Tool For Your Sales Team

The purpose of marketing automation software is to better understand what customers are doing online, what they want, and how interested they are depending on their responses, open rates, and web interactions. Essentially, marketing automation is a form of sales, yet typically only the marketing department leverages these platforms. If the sales team for your […]

4 Tips for Getting Personal with SMS Marketing

Implementing mobile-friendly features in your marketing strategy is no longer an option, it’s a requirement. The majority of your audience will be viewing your emails and website via their smartphone. Whether on-the-go or between breaks in the office, most of the time your contacts will be scrolling through their handheld device to view your company’s […]

What’s Holding Back Your Marketing Strategy?

Are you worried about investing money into a marketing strategy that fails to capture leads? Fortunately there are numerous ways to engage your audience, you just have to figure out the best outlet for you. Follow our marketing tips to improve your sales and drive more customer awareness to your brand. These are five aspects […]