Did you know only 5% of marketing automation users would consider themselves experts? Most business owners and marketers admit to having basic or intermediate knowledge of their marketing automation platform (MAP). Between too many features and customization options, A MAP can be overwhelming in a number of ways. If your company wants to use marketing automation to its full potential, hiring an outside agency to do you work is a worthwhile investment.
1. Too Many Features to Remember
Only 8% of MAP users use every feature to optimize email campaigns. A huge majority of businesses are not taking advantage of new growth and sales opportunities provided by marketing automation. Some MAPs boast up to 45 features, hence why many users take the time to get certified in order to effectively use such software. Unless you’re a professional, getting acclimated to a new program can take hours of research before you’re able to merge each perk into your strategy – which goes into our next reason.
2. Save Time
Marketing automation is already a huge time saver, but you’ll save even more time when you have a certified expert do the work for you. You wont’ have to spend time researching different MAPs or doing test trials on each platform. Instead, you can simply tell the marketing agency your specific goals, and they will customize a plan to suit your needs.
It takes 76% of businesses 6-12 months to fully adopt a marketing automation platform. Your staff is busy enough as is, and can only spend so much time adopting new technology. Any agency will drastically cut down the 6-12 month ratio to one month or less because they are well-versed professionals.
3. Spend Less Money
Marketing automation is proven to provide growth to your business as long as you’re willing to make the investment. Since you’re already putting money toward the software, it’s worthwhile to spend a little more on hiring a professional who will give you the results you want. Otherwise, you’ll be wasting your money in the long run.
In addition, the cost of hiring an employee is 1.25 to 1.4 times the base salary after factoring in employee benefits. This can total up to a much higher cost than hiring an agency to do monthly work. Skip out on the training sessions and budget planning and go with a team of independent contractors.
4. Professional Results without the Learning Curve
“Agencies provide the missing skills that have prevented so many companies from taking full advantage of marketing automation systems by themselves,” says CEO and Founder of InTouch Marketing, Bill Walls.
Nearly half of MAP users say the software is too hard to learn, especially when you’re busy running a business. If you do not have a marketing department, copywriting, design, and coding might not be your forte. Rather than hiring a full set of employees to implement the creative work, an agency can do the tasks for a lower rate. You receive the same top-notch quality without the in-house commitments.
As seen, hiring an agency like Reas Marketing can improve your business drastically. Unless you already have a marketing automation specialist on your team, you’re losing a big opportunity to improve your campaigns and analytics.